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Buro Imagin

Details

CAP

Category

Strategic, online & sales support

Date

13 October 2016

Client

CAP Fine holiday rentals

Project

CAP

 

CAP offers holiday rentals for countries both in and outside of the European Union. With 25 years of experience, they have a extensive range of residences. The company has grown, which resulted in the take-over of another player in the same field. CAP came to Buro Imagin for advice on integrating this company in the existing business.

We created a strategic, tactical and a financial plan concerning the integration. The main goal was to stimulate growth. We went for an online approach that contains a strong positioning via Google, SEO, events participation, a blog and social media campaigns. 

We looked at the financial aspect of the integration as well. An important feature was the analysis of the internal price elasticity.

On the long, Buro Imagin will take care of CAP’s marketing consultancy, social media content and the monthly report of their SEO and SEA campaigns.

 

STRATEGY

Strategic planning

Tactical planning

Content management

Consultancy

 

ONLINE

Search Engine Optimisation

Social media

Web analysis

 

GOOGLE

Google Analytics

 

SALES

Sales analysis

Business model

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