Strategic, online & sales support
13 October 2016
CAP Fine holiday rentals
CAP offers holiday rentals for countries both in and outside of the European Union. With 25 years of experience, they have a extensive range of residences. The company has grown, which resulted in the take-over of another player in the same field. CAP came to Buro Imagin for advice on integrating this company in the existing business.
We created a strategic, tactical and a financial plan concerning the integration. The main goal was to stimulate growth. We went for an online approach that contains a strong positioning via Google, SEO, events participation, a blog and social media campaigns.
We looked at the financial aspect of the integration as well. An important feature was the analysis of the internal price elasticity.
On the long, Buro Imagin will take care of CAP’s marketing consultancy, social media content and the monthly report of their SEO and SEA campaigns.
Search Engine Optimisation